We have, till now, heard about many medical and food-related things that serve as main causes of childhood obesity. From some genes to the eating habits of children that are often not as per the recommendations act as the general reasons for it. However, marketing and ads geared towards the children are also considered as potential threats for the curbing of childhood obesity, and marketing practices have become an important part of the discussion of nearly 2,000 health care leaders, who started a four-day meeting in Anaheim. The discussion is to examine the challenges of childhood obesity.

It can be well understood that companies and food industry in total do not pay attention to the fact that children under the age of 7 are not well aware about the difference between a program and an ad. The ads that are bombarded upon those children with an idea to make them eat and go for junk food make the situation worse–children do not understand the health-risks that are involved with this junk food, and they just go with the impact of that ad.

The discussion is clearly a step forward to mark marketing practices as a potential cause for the problems of childhood obesity, and a considerable reason for the challenges that health specialists face while addressing childhood obesity. It is clear that parents can’t take the television off from the children–the agencies and the bodies that work for the programs that are telecast on television need to come under the censor of government, which should supply them with some guidelines and regulations, so that the efforts of health specialists and other organizations can yield fruit in terms to tackling childhood obesity. We will need to see how the things progress and what measures are proposed by the attendees of this discussion.